14+ years architecting safety-critical interfaces where a single UX error can cost lives — from industrial IoT to fintech to aerospace. I build the design infrastructure that enterprises rely on.
A systems-level thinker who operates at the intersection of cognitive psychology, safety engineering, and enterprise design strategy.
Five end-to-end projects demonstrating applied Human Factors strategy across safety-critical and regulated industries.
Plant operators faced critical information overload during real-time alerts on the Brightlayer Industrial IoT platform. Dense data visualisations were delaying life-safety decisions in power management control rooms.
Fragmented design processes across multiple product lines created inconsistent user experiences and compliance gaps. A central quality authority was needed across time zones.
Users lacked trust in AI-driven financial decision systems. Without explainability, adoption stalled and support burden grew — a critical risk in regulated fintech.
Low conversion rates due to non-inclusive, complex global onboarding flows across diverse demographics, languages, and literacy levels.
Legacy industrial control interfaces posed quantifiable risk of operator error in mission-critical hydraulic and electrical systems — error could mean equipment loss or injury.
A continuous progression from hands-on UX engineering through to strategic leadership and institutional design authority.
Deep, applied experience in nine high-stakes verticals — not just visual design, but regulatory, cognitive, and operational knowledge of each domain.
A practitioner's toolkit spanning research methodology, design tooling, and cognitive frameworks.
A track record of recognised excellence across safety, design innovation, and organisational leadership.
Interactive prototypes and full-fidelity case study presentations — click to explore each in Figma.
Open to Senior UX Lead, Human Factors Director, and CoE Leadership roles in Banking, Finance, IoT, Energy, Aerospace, and Industrial sectors.